Off field cricket action

It is no secret that India is a huge market for cricket sponsors. The various sponsors are slowly going to unveil their promotional campaigns starting in August and going on till the World Cup Sponsors such as LG, Hutch, Pepsi, Hero Honda all have million $ budgets for the World Cup. Consumers will be peppered with commercials that will mostly have cricket as their theme. So, while there is a lot of action going on ON the field, be ready for some OFF the field as well.

-- T